We work with ASK Direct, a direct marketing fundraising agency that helps some of Ireland’s most exciting charities and non-profit organisations to raise money and recruit supporters. One of their clients is The Children’s Medical & Research Foundation (CMRF), the principal fundraising body for Our Lady’s Children’s Hospital, Crumlin as well as the National Children’s Research Centre. It required direct marketing campaigns, newsletters and campaign identities to support fundraising.
We designed a number of direct marketing campaigns for CMRF. In doing so, we used our design expertise to interpret CMRF’s brand guidelines and apply them across a number of fundraising collateral, such as forms, letters, and eye-catching Outer Envelopes. We also designed a serious of Newsletters, which CMRF uses to keep supporters up to date with how their money is helping patients. This involves taking the stories supplied to us and processing and re-assembling them in a way that can be visually assimilated and navigated with ease. A working knowledge of print and typography is just as important as colour and imagery, and this all needs to be executed with care and control in order to produce a winning brochure.