Ortus are an Irish IT company based in Portlaoise and Dublin. They identified that in order to grow their business they needed to offer an innovative cloud solution as part of their product range, and they secured the relevant investment to achieve this business opportunity.
Ortus now wanted a new brand identity that would represent an established, progressive and trustworthy company that offered secure and innovative IT solutions. This new brand identity would position them as a credible IT expert, while distinguishing them from their national competitors, such as Ergo and Digital Planet.
Ortus means ‘source’ in Latin. Taking this as inspiration, we used the ‘O’ from the Ortus name to create a visual sense of a source, by elegantly removing a small sliver from the ‘O’ to create a dynamic shape that represented a circular motion. We then chose a bold, contemporary sans-serif typeface that emphasised their strength and security. Blues, greys and oranges formed a colour palette that reinforced this reliability.
A custom infographic was designed with the new ‘O’ motif at its centre. It featured a range of custom icons surrounding it, each of which represented a specific service or solution offered by Ortus. This infographic was adapted for a suite of packaging that Ortus developed to market their service bundles. Each individual product had the relevant custom icon placed at the centre of the illustration.
A set of stationary flowed from the packaging concept to complete the overall design.
“When Ortus investigated the possibility of rebranding, we spoke to Colin and the team at Totem. Having gone into the meeting without any real conclusive ideas about what we wanted our new brand to say or to look like, we came out of the meeting feeling optimistic and quite inspired. Totem brought the thoughts of our management team together and brought some great ideas to the surface. We worked together and came up with one clear and cohesive brand incorporating our Logo, Slogan, Website, Brochures, Marketing material and much more within budget and on-time. We recommend them highly.”
CIAN PRENDERGAST Founder & Managing Director
Ortus Cloud Computing & Managed IT